Northern Ireland’s Content Pool
Northern Ireland’s Content Pool, operated by Tourism Northern Ireland (Tourism NI) uses cookies and similar technologies to provide you with the best possible experience. You can read about the different types of cookies that we use on this page on Point 4 and refer to Point 6 on how you may manage your consent to their use.
Tourism NI is required to comply with the Privacy and Electronic Communications Regulations (PECR) and the General Data Privacy Regulations (UKGDPR) which regulate the use of personal data and how it is gathered electronically, including cookies and other technologies that store personal data. These regulations require us to clearly explain how and why we use cookies and to make it easy to give your consent, when you use the content pool for the first time or change your preferences at any time.
We may store cookies on your device only if they are strictly necessary for our website to function. All other types of cookies require your consent before they can be set.
Tourism NI is the data controller (Information Commissioner’s Office Registration number: Z7333906) for the personal data we process as detailed within this cookie notice.
A cookie is a small text file that is placed on your computer, mobile phone or tablet when you visit a website to recognise your device and remember if you have been here before. They are widely used to make websites function or work more efficiently as well as providing information to the web owner. Cookies cannot be used to run programs or deliver viruses to your computer.
Northern Ireland’s Content Pool uses data provided by cookies to:
Necessary cookies make the Content Pool website usable through basic functions like page navigation and access to secure areas of the website. They support access to the services you want to use. However, you should be aware that choosing ‘Necessary’ only cookies may limit site features.
Preference cookies enable a website to remember information that customises how the website behaves or appears, such as your preferred language or the region that you are in. Preferences cookies only operate with your consent.
Statistics cookies help us to understand how you use the Content Pool and allows us to improve the content to make your experience better. To do this we collect and report data about those using the site but only anonymously. Statistic cookies only operate with your consent.
languageStores the user’s preferred language, so the site displays content in that language during future visits.
Region / locationRemembers the user’s regional settings, such as local time zone or content tailored to their geographic area.
ThemeSaves display preferences, such as light mode vs. dark mode, or font size choices.
Marketing cookies deliver content that you may find relevant, including from our authorised and trusted partners, based on the pages you visit and your search activity. Marketing cookies only operate with your consent.
Unclassified cookies are cookies that we are in the process of classifying, collaborating with the providers of individual cookies. Unclassified cookies only operate with your consent.
This category is commonly used in cookie notices when the purpose of certain cookies has not yet been fully identified or verified with the third-party provider. Although ICO guidance does not explicitly define “unclassified cookies,” it does require organisations to provide clear and comprehensive information about each cookie’s purpose once known.
When you register for the Content Pool, access is granted through a registration process, where we request your name, email address, organisation, country of residence, and industry sector to help us understand interest from visitor markets and the tourism industry.
We will also provide you with a Consent ID reference which is unique to you.
You can find out more about how we process your personal data in our Tourism NI Privacy Policy. It also explains when we may share data with third parties to fulfil a service. The Policy sets out your rights and the circumstances in which they apply to the personal information we process about you.
To register for Content Pool or to change your preferences click on this button, located at the bottom left of the home page of the Content Pool website.
A pop-up will appear with a list of cookie settings. Click on the ‘Change your consent’ option.
This will allow you three options:
The Information Commissioner’s Office provides advice and guidance for the public, including information on how to adjust your device’s browser settings to manage your use of websites and your browsing history. Further details can be found at their website here.
Your consent applies to the following domain: https://northernirelandscontentpool.com
This policy is updated annually to ensure it remains accurate and up to date. This Policy was last updated in April 2026.
Cookie declaration
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Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
A streamlined home for toolkits and campaign materials. Stay tuned for updates. Here's our guides with more details on the Content Pool's new look:
How-to-Guide-Irelands-Content-Pool.pdf (Ireland's Content Pool)
content-pool-how-to-guide_tni.pdf (Northern Ireland's Content Pool)